Marketing is not a bad thing .. in fact #bitcoin is among the biggest brands now .. as far as value is concerned , it is for the investor to measure .. I sure prefer #bitcoin but if my wife likes diamonds more - that is as valid an opinion as mine .. and kudos to diamond guys for running such a wonderful campaign ... That said .. my point was on comparisons that Saif drew .. his PoV that scarcity is somehow the most important thing is not a valid argument .. because he himself conjectured that water is lot more important than most scarce things ..