Looks like nostr:nprofile1qqsrvwrzx7exgyp25rxtz8hungpnr58nd6elc6gu0mq2jlvnanrlwqgpzdmhxue69uhhqatjwpkx2urpvuhx2ue0qyghwumn8ghj7mn0wd68ytnhd9hx2tcpzemhxue69uhkummnw3ex2mrfw3jhxtn0wfnj7z5nqve has already given a better answer than I could on the cognitive dissonance aspect. As for strategy, I'll just add that: 1. I'm not sure I have any better ideas than anyone else on the topic 2. But I have spent some time thinking about this and have some ideas on some different paths forward A. Governments basically force people to accept bitcoin. I don't like this one, but it is an obvious one. B. Culture shift, which is the main focus right now. Make it normal to split the check with bitcoin. This can be done now with lightning and having the person collecting the money pay the establishment in cash/credit. Advertise that you accept bitcoin when you sell stuff (where possible, places like eBay don't like this 😂). Other things that would fall onto this category in my mind would be to have bitcoin featured in movies as just a normal thing. Not part of the plot. Not character development. Just casual usage. C. Negotiation. Maybe this is the wrong heading, but the idea is to only accept bitcoin and not fiat. This only works well if you've got something highly desirable to offer. It also means you will miss out on opportunities. For example, when looking for an employer, show them how much of a perfect fit you are and then walk away if they won't pay you in bitcoin. Or if you make amazing art or jewelry or whatever that people can't get anywhere else, people will either get some bitcoin via PayPal or whatever and pay you, or they won't get it. I like this option, but it kinda depends on option B to get enough producers to participate that it will have any meaningful effect. Missing out on a single product because you don't use bitcoin is one thing. Missing out repeatedly is another. If people have a choice to pay in BTC or fiat, they're likely to use whatever is familiar and convienent. This means not many people switching. If the terms of the deal are "bitcoin or you can't have this cool thing" they have to decide if it's worth the time & effort to get some coin. And that's a big hurdle. Getting it and using it once. I guess a middle ground would be to offer discounts for paying in bitcoin, which is becoming more popular and something I do personally. As YAR noted, there are more or less public ways to advocate for bitcoin adoption. You can talk to the masses, or friends and family, or somewhere in between. However, I strongly feel that the first step for any advocate is to eat your own dog food. If you think people should use and accept bitcoin, then you should accept it. You should be familiar with a set of tools and/or services that work well so you can give people a slick demo if they are interested. Anyway, that's just my two sats. Obviously I haven't succeeded in getting mainstream adoption yet, so maybe I'm just that crazy uncle. 😛